Best Language for Marketing Your Home

Marketing and strategy

When you are working with your agent to write the listing for your home you should put more than a few moments of thought into it.  Your online listing is your advertisement to potential buyers.  If you want buyers to come and look then you will need to pique their interest.  The first and most important thing you should do is include a handful of pictures.  The second thing you need to do is write the description.  To help you, begin by avoiding general “filler” words.  Examples of such words are things like fantastic, gorgeous, spacious, charming, great, etc.  In addition to avoiding those types of filler terms, you should also avoid overly-common “code language” such as “cozy” and “up and coming.”  Buyers in today’s market know that those terms just mean “small” and “not a great neighborhood,” so it’s better to just avoid them entirely.  So, what should you say?  Think of your description as the best way to shine a light on the very best that your home has to offer.  If your home is in a desirable neighborhood, name it specifically.  If your home has top-notch finishes (marble, granite, etc.) name them specifically.  If your home has any largely desirable built-ins or custom work such as cabinets, bookshelves, etc. you should list them.  You should also take the time to list any little luxuries that your home includes that appeal to a wide range of buyers.  These types of luxuries include gourmet kitchens, spa-like showers, breakfast nooks, walk-in closets, etc.  If your home is in a walkable neighborhood, list nearby “walkable” places.  Really take the time to paint a picture of your home’s ideal location.  Additionally you will want to list anything that separates your home from the rest of the competition.  Use your listing to make potential buyers come to your home instead of the home next door, across the street, or around the block!  Lastly, no matter what you say in your description, make sure to prove it with pictures!  Whatever you do, be sure that your written description and your photos match.  Do not give potential buyers any reason to doubt your honesty or question your description.  Make them come check it out in person!

Thinking of buying or selling a home in Sussex County? Give us a call at Cooper Realty Associates and put us to work for you – 302-644-2266.

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